E-Mail-Vorlagen für Black Friday und Cyber Monday bieten eine effektive Marketinglösung für eCommerce-Verkäufer und B2B-Unternehmen, um ihre Umsätze zu steigern. Mit einem Umsatz von $ 9 Milliarden am Black Friday und $ 10,8 Milliarden am Cyber Monday (US) im Jahr 2020 sind diese Ereignisse wichtige Einkaufstage für Kunden. Hier finden Sie verschiedene E-Mail-Vorlagen, die für die Planung und Durchführung geeignet sind.
Black Friday und Cyber Monday (BFCM) sind den meisten Unternehmen als eines der größten und profitabelsten Ereignisse des Jahres bekannt. Die Meisten eCommerce-Verkäufer, sowie B2B-Unternehmen sehen dies als gute Gelegenheit, um ihre Umsätze zu steigern – und das aus gutem Grund. Laut der Analyse von Adobe gaben US-Konsumenten im Jahr 2020 $9 Milliarden US-Dollar für Online-Angebote am Black Friday aus, dies stellt eine Steigerung von 21,6% von dem Vorjahr dar. Der Cyber Monday erzielte $10,8 Milliarden US-Dollar durch Online-Ausgaben (US), was 15,1% mehr als im Vorjahr war. Shopify-Storebesitzer nahmen am Black Friday und Cyber Monday global gemeinsam unfassbare $5,1 Milliarden US-Dollar ein, also 76% mehr als im Vorjahr.
Bei der Planung Ihrer Angebote für Black Friday und Cyber Monday ist es eine große Herausforderung, mit den zahlreichen ähnlichen E-Mails, die Kunden und Interessenten erhalten, mitzuhalten. Hier sind einige der wirksamsten Betreffzeilen für Black Friday und Cyber Monday, zusammen mit 10 E-Mail-Vorlagen, die Sie an Ihre eigenen BFCM-Kampagnen anpassen können, um sicherzugehen, dass Ihre E-Mails geöffnet und gelesen werden. Sie können ganz einfach in Ihr Ticketingsystem implementiert werden, sodass Sie Ihre wertvolle Zeit während einem höheren Ticketvolumen sparen können.
Hi [Name],
We know it’s hard to find the perfect [products you sell]. Here at Brand.com, we’re offering a huge selection of [products] for all [tastes/ styles/ occasions/ budgets/ needs, etc.]
Already found something but it’s too expensive? Don’t worry – we’ve got you covered! We’re preparing something special this Black Friday … and the week before!
Sign up to get early access to our Black Friday sale and get up to 30% OFF nearly everything.
Get Your Black Friday Promo Code Now
Cheers,
[YOUR SIGNATURE]
Hi [Name],
There are only two weeks left till Black Friday and we hope you’re just as excited as we are.
In fact, we’re so excited that we’ll be adding more deals as we get closer to the BIGGEST shopping day of the year, available a week BEFORE Black Friday!
Why don’t you mark your calendar on [date] so you don’t miss out on our special sales?
[BLACK FRIDAY COUNTER]
See you soon,
[YOUR SIGNATURE]
Hi [Name],
We know, the last days before Black Friday seem to drag on forever. So we’ve decided to start our biggest sale now, 3 days before everyone else!
Enjoy up to 50% OFF on all your favorite products, plus, FREE shipping and an extra 10% OFF orders over $***.
SHOP NOW
Happy shopping!
[YOUR SIGNATURE]
Hey [Name],
Let’s not waste any time – you know exactly why you’re here. Our crazy Black Friday sale starts NOW! Shop hundreds of [products] at up to 50% OFF sitewide before they sell out. Treat yourself because you deserve it!
SHOP NOW
Happy Black Friday!
[YOUR SIGNATURE]
Hi [Name],
All good things must come to an end. Our Black Friday celebration and the biggest sale of the year are almost over. And we’ve saved the best for the last! Check out our final Black Friday deals with up to 70% off! Believe us – these are the best deals on [products] you could possibly get!
SHOP NOW
Offer expires midnight, [date]
Hurry up before we kiss our sale goodnight.
[YOUR SIGNATURE]
Thank you so much for celebrating Black Friday with us, [Name]!
Did you get everything you wanted? Enjoyed our FREE shipping? Not yet? Madness!
Don’t worry – Black Friday may be over but our sale is still on! You still have a chance to take advantage of our discounts on hundreds of amazing [products]. Simply use this unique promo code to get 25% OFF your order: CODE
SHOP NOW
Offer expires on [date]
Happy shopping!
[YOUR SIGNATURE]
Hi [Name],
Black Friday is around the corner, so we’re dropping our prices like never before for an entire week!
Still looking for an affordable all-in-one [customer service/ CRM/ marketing automation, etc.] software with [key feature 1], [key feature 2], and [key feature 3]? You’re in luck! Starting tomorrow and up to [date], you can get 25% OFF your first month with [Product name].
Does this deal sound good to you? Wait, there’s even a better one! If you choose any of our annual subscription plans, the Black Friday offer can be stacked on top of our usual annual discount. This way, you can enjoy 45% OFF your first year.
Use the promo code: [CODE]
SIGN UP TO GET UP TO 45% OFF
This limited-time offer expires on [date]. Grab it before it’s gone!
Have questions or need help choosing the right plan for your business? Just let us know by replying to this email.
Happy Black Friday!
[YOUR SIGNATURE]
Shhh! This email is for you ONLY! We are rewarding our favorite customers with an advanced notice for our Cyber Monday sale. Everyone else will have to wait, but for you, the sale starts today!
As a form of thanks, we’re offering our VIPs an exclusive 50% OFF all [products] sitewide starting from [date] through the end of [date]. That’s right, you get a massive 50% discount on everything we sell! Treat yourself or the people you care about with some of the best [products] this holiday season.
Shop Now to Get 50% OFF
Enjoy your Cyber Monday shopping!
[YOUR SIGNATURE]
This is your LAST chance to take advantage of our Cyber Monday sale where you can save 25% or MORE on all [Product/ Service] subscription plans!
>>> Save with the Cyber Monday Sale here! <<<
Once the clock strikes 11:59 pm EST tonight, this deal is going to disappear! To keep it real with you, we NEVER do sales like this, so I can’t tell you when (or if!) you’ll get savings like this again.
As a quick reminder, here’s what you can snag with this awesome sale:
Basic plan: [key features] – Save 25%
Standard plan: [key features] – Save 25%
Pro plan: [key features] – Save 30%
Need help choosing the right plan? Start a chat with our support ninjas and they’ll come up with the best advice.
Cheers,
[YOUR SIGNATURE]
Hi [Name],
Thank you for your purchase this Cyber Monday! Your order is already on its way and we truly hope you’ll enjoy your new [product purchased].
Even though Cyber Monday is over, we’ve still got some great deals available for you. You can get 30% OFF our entire new collection with this coupon code: CODE
SHOP NOW
Offer valid through [date]
To more amazing deals in the future!
[YOUR SIGNATURE]
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