E-Mail-Vorlagen für Cold Sales helfen B2B-Unternehmen, hochwertige Leads zu generieren. Erfahren Sie mehr über Methoden, personalisierte Betreffzeilen und 10 Vorlagen für erfolgreiche Verkaufsinteraktionen. Perfekt für ansprechende und effektive Cold-E-Mails.
Für B2B-Unternehmen war Cold-E-Mailmarketing schon immer eine der wirksamsten Strategien, um qualitative Leads zu generieren. Eine gut durchdachte, personalisierte und äußerst zielgerichtete Cold-E-Mail kann der Anfang einer erfolgreichen Verkaufsinteraktion sein. Da Cold E-Mails jedoch Nachrichten sind, die Sie an potenzielle Kunden senden, mit denen Sie keine bisherige Beziehung hatten, kann es für Vermarkter zu einer Herausforderung werden, Menschen dazu zubringen, auf diese E-Mails zu antworten (oder sie bloß zu öffnen). Unten finden Sie angewandte Methoden für die Versendung von Cold E-Mails für B2B-Unternehmen, zusammen mit einer Liste bewährter Betreffzeilen und 10 E-Mail-Vorlagen für Cold Sales, die Sie in Ihren Outbound-E-Mailkampagnen einsetzen können.
My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].
I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.
I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?
I’d appreciate the help!
[YOUR SIGNATURE]
This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.
This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.
[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.
If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?
Thanks,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.
[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].
Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?
Best,
[YOUR SIGNATURE]
Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?
Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.
Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).
Best,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.
[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.
We often help companies like yours grow with:
A solution/result
B solution/result
C solution/result
If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]
Thanks,
[YOUR SIGNATURE]
[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].
[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.
How do you feel about a quick call next week to discuss this further? Let me know when works best for you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].
I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].
I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]
Regards,
[YOUR SIGNATURE]
My name is [Your name], and I’ll keep this very quick.
Our software solution helps businesses like yours achieve [specific goals] through [product benefits].
Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?
Thanks,
[YOUR SIGNATURE]
You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:
[Relevant resource 1]
[Relevant resource 2]
Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?
Best,
[YOUR SIGNATURE]
I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.
It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].
What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?
Thanks,
[YOUR SIGNATURE]
Eine Cold-E-Mail ist kurz und auf den Punkt. Versuchen Sie, die E-Mail in weniger als 4 Sätzen zu verfassen.
Bei dem Verfassen einer Cold-E-Mail sollten Sie mit einer kurzen Einleitung über sich selbst und Ihr Unternehmen beginnen. Nachdem dem Einleitungsabsatz sollten Sie den Grund für die E-Mail angeben. Letztendlich sollten Sie eine Lösung anbieten oder Ihr Produkt vorstellen.
Sie sollten eine Liste aller E-Mail-Adressen besitzen, die das Resultate Ihrer Recherche ist. Senden Sie nicht einfach Cold-E-Mails an zufällige Adressen. Konzentrieren Sie sich darauf, nette Beziehungen mit potenziellen Leads aufzubauen. Haben Sie keine Angst, zu viele E-Mails zu versenden. Manche Menschen denken, dass man keine Beziehungen aufbauen kann, wenn man zu viele E-Mails versendet. Das stimmt nicht. Sie können trotzdem Beziehungen aufbauen, wenn Sie eine Menge E-Mails versenden. Hier ist wichtig, dass Sie fähig sind, eine Verbindung mit Leads zu formen.
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Entdecken Sie effektive Verkaufs-E-Mail-Vorlagen, um Kunden zu gewinnen und zu binden! Unsere Vorlagen helfen Ihnen, potenzielle Kunden zu überzeugen, Verkäufe zu steigern und die Kundenbindung zu maximieren. Perfekt für Black Friday, Upsells und mehr – starten Sie jetzt Ihre erfolgreiche E-Mail-Kampagne!
E-Mail-Vorlagen für Fallstudien-Anfragen
Entdecken Sie, warum Fallstudien ein essenzieller Bestandteil Ihrer B2B-Marketingstrategie sind. Unsere Webseite bietet Ihnen hilfreiche E-Mail-Vorlagen für Fallstudien-Anfragen und Interviewfragen, um Ihre Erfolgsgeschichten effektiv zu präsentieren. Nutzen Sie diese Vorlagen, um Vertrauen bei potenziellen Kunden aufzubauen und Ihre Marketingziele zu erreichen. Besuchen Sie uns, um Ihre Marketingstrategie mit überzeugenden Fallstudien zu stärken!
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